[2022] Marketing-Cloud-Administrator by Salesforce Marketers Actual Free Exam Practice Test [Q68-Q83]

QUESTION 68
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

QUESTION 69
What should be confirmed to ensure Journey Builder directs the subscribers correctly?

QUESTION 70
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

QUESTION 71
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

QUESTION 72
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?

QUESTION 73
What are entry source types for Journey Builder?

QUESTION 74
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

QUESTION 75
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

QUESTION 76
What is Setup Assistant?

QUESTION 77
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

QUESTION 78
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer’s data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

QUESTION 79
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?

QUESTION 80
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?

QUESTION 81
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.

QUESTION 82
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO’s Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO’s Marketing Analyst pull from Marketing Cloud to get this information?

QUESTION 83
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?