[Jul-2022] Pardot-Consultant Dumps PDF - Pardot-Consultant Real Exam Questions Answers [Q75-Q94]

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[Jul-2022] Pardot-Consultant Dumps PDF – Pardot-Consultant Real Exam Questions Answers

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QUESTION 75
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

Form Report: Impressions

Lifecycle Report: New Prospects Created

Form Report: Conversions

Form Report: Submissions

QUESTION 76
LenoxSoft has published a new white paper. When prospects submit a “Request a Download” form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions “Send autoresponder email” AND “Adjust score :: +10”

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action “On click :: Adjust score :: +10” that contains the Custom Redirect link > Create a new Form with the Completion Actions “Send autoresponder email”

Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action “Adjust score :: +10” > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions “Send autoresponder email”

Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to “Redirect the prospect instead of showing the form’s Thank You Content” and specify the white paper file link > Add Completion Actions “Send autoresponder email” AND
“Adjust score :: +10” to the Form

QUESTION 77
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

Locate the relevant documentation and follow the steps to enable.

Update your Salesforce connector user permissions

Contact Pardot Support to enable the necessary connector behavior

Update your field mappings by going to Admin > Configure Fields

QUESTION 78
How many Scoring Categories is it possible to create

100

QUESTION 79
A Pardot administrator finds that all of the email addresses for their Pardot users have changed. What would be the root cause of this change?

Import and update users

Table action updated users

Pardot Admin changed each email address

User sync mapped email address

QUESTION 80
LenoxSoft’s corporate marketing team has Pardot users who are users in all of their five Pardot Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

Instruct the user in the European BU to take a screenshot and email it to them to review.

Use the BU switcher in the North America BU to switch to Europe.

Create a custom user role in the European BU with access to the folder the program is in.

Log out of the North American BU and log into the European BU to review the program.

QUESTION 81
Which is true about Pardot API limits

No limits at all

All editions have 10 000 API limit

Pardot Growth Edition: Pardot Plus Edition: 25 000 Pardot Advanced Edition: 100 000

Pardot Growth Edition: 25 000 Pardot Plus Edition: 50 000 Pardot Advanced Edition: 100 000

QUESTION 82
What is true about scoring? [Choose one answer]

Pardot comes with a scoring model that cannot be adjusted or changed.

Pardot will automatically assign prospects a score from F- to A+.

Salesforce opportunities can influence a prospect’s score.

It is not possible to reset a prospect’s score to 0.

QUESTION 83
LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool’s contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Install the Salesforce AppExchange Package and verify the Salesforce connector

Complete the technical setup items and create Pardot users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

Export all the data and assets from the existing tool

Salesforce Connector User has ‘Read1 permission to the custom object

QUESTION 84
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a “Request a Quote” form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

Completion Action

Automation rule match All

Automation rule match Any

Page Action

QUESTION 85
It is possible to assign certain Prospect to selected Scoring Category

True

False

QUESTION 86
There is Custom Field Type in Pardot called Date

True

False

QUESTION 87
Which two features would indicate LenoxSoft’s Pardot instance has been authenticated and is ready to send emails?
Choose 2 answers

A green check mark next to the domain key policy

A green check mark next to the FBS registration ID

A green check mark next to the Salesforce Connected user

A green check mark next to the domain SPF record

QUESTION 88
Which one is not an email template you can create in Pardot? [Choose one answer]

“Engage” template

“One to one emails” template

“List emails” template

“Autoresponder emails” template

QUESTION 89
Wants to make sure the prospects are intending to unsubscribe from all emails and it isn’t a mistake.
What should be implemented?

Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.

Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

QUESTION 90
Which are true about Pardot Recycle Bin

Items in the recycle bin don’t count toward usage limits

If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign

Admins can permanently delete prospects in the recycle bin. Pardot no longer tracks prospects when they’re permanently deleted

A deleted prospect is restored when the Salesforce record it’s syncing with is undeleted

Tags are deleted permanently and don’t appear in the recycle bin

Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin

QUESTION 91
Is it possible to split Dynamic Lists into more than two Static Lists?

True

False

QUESTION 92
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a ‘Director’ job title and are in the ‘Technology’ industry.
How should they design this automation strategy?

Create a ‘Director’ scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology’.

Create a Director’ profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect’s Profile tab to set criteria matches.

Create a Director’ profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is ‘Technology’.

Create a ‘Director’ profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology’.

QUESTION 93
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.

Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

QUESTION 94
What factors are involved in determining email deliverability?

Sender Policy Framework (SPF)

Domain Keys

Sender ID

Whitelist

CAN-SPAM

Salesforce Pardot-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Rrecommend the best automation tool Articulate the implications and importance of technical setup
Topic 2	Develop and recommend a lead generation strategy including Pardot assets Summarize the benefits of Salesforce Engage
Topic 3	Develop and recommend a strategy that addresses organization and authorization Given a lead qualification threshold, classify prospects appropriately
Topic 4	Identifies reporting methods to solve a given scenario Recommend the technical set-up requirements for reporting and analytics