100% Real & Accurate Marketing-Cloud-Account-Engagement-Consultant Questions and Answers with Free and Fast Updates [Q123-Q140]

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100% Real & Accurate Marketing-Cloud-Account-Engagement-Consultant Questions and Answers with Free and Fast Updates

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NO.123 What access should sales and marketing users have to access embedded analytics dashboards?

The “Analytics View Only Embedded App” permission set license

Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

Marketing Cloud Account Engagement Permission Set and “View Reports” Marketing Cloud Account Engagement user permission

Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

NO.124 Do hard bounces need to be removed from lists

True

False

NO.125 “A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

Prospect was deleted by a user

Prospect unsubscribed from an email

Prospect replied to an email

Prospect viewed a landing page

NO.126 LenoxSoft’s Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a “send email” action in a nurture program.
What would explain this experience?

The administrator has not published the Email Template from a draft.

The administrator does not have folder permissions to the email template folder.

The administrator does not have folder permissions to the Engagement Program.

The administrator has not selected a sender for the Email Template.

NO.127 LenoxSoft wants to create a re-engagement program that will nurture prospects if they’re last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

Dynamic List

Test List

Static or Dynamic list

Static List

NO.128 LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

NO.129 LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft’s brand awareness of a period of time?

Monitor no of visitors, social post enagements and natural search reports month over month

Monitor no of visitors, form conversion and email click-through rate reports month over month

Monitor no of prospects, social post enagements and paid search reports month over month

Monitor no of prospects, form submission and email open rate reports month over month

NO.130 Which one is Marketing Cloud Account Engagement Event Connector

Eventbrite

Eventor

EventMe

TheEvents

NO.131 LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

Select the dropdown filter “Closed Date” and “Last Month” to view all Accounts closed in the last month.

Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

Select the “Accounts” filter that allows filtering by accounts created within the last month.

Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

NO.132 What is true about the Salesforce connector [Choose two answers]

When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

Email is the unique identifier unless “allow multiple Prospects with same email address” is enabled.

NO.133 The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

Marketing Cloud Account Engagement Grade field

Einstein Behavior Score

Einstein Lead Score

Marketing Cloud Account Engagement Score field

NO.134 Which are true about Engagement Program

If a prospect is removed from a list that a program uses, that prospect stops moving through the program

If you remove a prospect from a program’s recipient list, and then add the prospect back later, they start where they left off in the program

If a prospect opts out of a list used for a program, they still move through the program, but don’t receive program emails

When no new prospects are added to or processed in a program for 30 days, it becomes inactive

When merged prospects are members of the same engagement program, it’s possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

A single rule step can evaluate up to five conditions

When no new prospects are added to or processed in a program for 365 days, it becomes inactive

NO.135 The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.

Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

NO.136 A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

Share both Folder A and Folder B with the sales users” records in Marketing Cloud Account Engagement.

Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.

Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user’s profile in Salesforce.

NO.137 LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

NO.138 There is Custom Field Type in Marketing Cloud Account Engagement called Phone

True

False

NO.139 LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

Enable two-click unsubscribe in Marketing Cloud Account Engagement.

Move the unsubscribe link to the header of the email instead of the footer.

Immediately send prospects the resubscribe email template.

Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

NO.140 LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

Have each team member log in and reference the dashboard in the Analytics Studio app.

Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

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100% Real & Accurate Marketing-Cloud-Account-Engagement-Consultant Questions and Answers with Free and Fast Updates [Q123-Q140]

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