[Dec 06, 2024] Valid 410-101 Test Answers & 410-101 Exam PDF [Q69-Q90]

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[Dec 06, 2024] Valid 410-101 Test Answers & 410-101 Exam PDF

Valid Facebook Certification 410-101 Dumps Ensure Your Passing

Facebook 410-101 Certification Exam is an essential credential for anyone who wants to become a Facebook Certified media buying professional. It provides candidates with the knowledge and skills needed to create effective Facebook ad campaigns, helping businesses reach and engage with their target audience. By passing the exam, candidates demonstrate their expertise in using Facebook’s advertising tools and their commitment to staying up-to-date with the latest industry trends and best practices.

Facebook 410-101 certification exam is a great way for individuals to demonstrate their expertise in media buying on Facebook. Facebook Certified media buying professional certification program is recognized by Facebook and is a great way to stand out from the competition. Facebook Certified media buying professional certification program is also a great way to gain knowledge and skills in media buying on Facebook.

QUESTION 69
What other insights from your client’s customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

You should see who from that customer base is also connected to your client’s fan page.

You should go into location and see where current customers are really from.

You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

QUESTION 70
Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

You should change the ad type to sequential messaging.

You should change the placement to include Facebook.

You should change the target market to females.

You should change the bidding to reach and frequency.

QUESTION 71
You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to “Enter the raffle for a free trip to China.”

You should just change the image in the current post on your Fan Page and re-activate the ad.

You should hide the current post and post a new video with the new titles.

You should change the title so that it does not require people to like your client’s Fan Page.

QUESTION 72
Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They’ve just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.

Fan Page

Website with no pixel

Customer Database

Email Database

Saved/Core Audiences

QUESTION 73
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

You should include people who have made purchases in the past 12 months and past 6 months.

You should exclude people who have made purchases in the past 6 months.

You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.

You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.

You can’t build this type of audience or segmentation.

QUESTION 74
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

Switch the video aspect ratio from 1:1 to 16:9 for best delivery.

Shorten the video length to 20 seconds in order to run on both placements.

Shorten the video length to 15 seconds in order to run both placements.

Select reach objective to optimize delivery.

Select video views objective in order to run on both placements.

Make sure video has sound

QUESTION 75
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.

Brand Awareness

Video Views

Store Visits

Post Engagement

Conversions

QUESTION 76
You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

Start a new campaign and set up the spending limit to $30,000.

Raise the campaign spending limit of the existing campaigns to $30,000.

Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.

Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.

Duplicate the existing campaign and increase campaign spending limit to $20,000

Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

QUESTION 77
Which of the following is not a direct response type of ad?
Choose only ONE best answer.

Guaranteed Impressions

Mobile App Engagement

Website Clicks

Video Views

Website Conversions

QUESTION 78
You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

Change audiences to custom audiences.

Change the bidding type to CPA instead of CPM.

Use Facebook SDK to measure conversions.

Add conversion lift tests to measure campaign results.

Use more core audiences to increase results.

QUESTION 79
Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

People within the control group that will view your ads become part of the exposed group.

People within the test group that will view your ads become part of the exposed group.

The difference between the test group and the control group are analyzed to see the results of a brand lift study.

The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.

You can set up a brand lift study through your Business Manager.

QUESTION 80
Which strategy should you recommend to meet the client’s goals?
Choose only ONE best answer.

Interest and lookalike audiences.

Custom Audiences and Carousel.

Audience Network and Custom Audiences.

Custom audiences and Lookalike audiences.

QUESTION 81
You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

You should change the set up to campaign budget optimizatio

You should change the set up to daily budget

You should increase the number of ads within each ad set

You should change the campaign objective

QUESTION 82
You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

$12,500

$10,000

$11,500

QUESTION 83
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

Facebook won’t spend more than 25% of your daily budget on a given day

Facebook won’t spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)

Facebook won’t spend more than 125% of your account limit

Once you’ve spent a daily budget, delivery/spending stops for that ad set or campaign

Facebook won’t spend more than 25% of your campaign lifetime budget

QUESTION 84
You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

$102.50

$265

-$265

$410

QUESTION 85
What are some benefits of MTA?
Choose ALL answers that apply.

Helps you understand cross-device path to conversion.

Can analyze and compare publishers and campaign performance

Shows that the last touch model has no limits

Shows that attribution window is always tied to a last touch model

Gives credit to multiple impressions and clicks on the path to conversion.

QUESTION 86
Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

Nielsen DAR

Nielsen TAR

Audience Insights

Millward Brown Brand Lift

Nielsen Brand Lift

QUESTION 87
You’ve spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

Run conversion campaign ads optimized for the “Initiate Checkout Event” to people who have visited the main landing page of the product.

Run conversion ads optimized for the “Lead Event” to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.

Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.

You run different conversion campaign ads for all events currently being measured on the website.

QUESTION 88
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

People Insights

Advertising Insights

Video Insights

Instagram Insights

Vertical Insights

QUESTION 89
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You’ve set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who’ve visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

You should increase attribution window to 7 days.

Change optimization from custom conversions to value optimization.

Run retargeting campaigns to people who have made purchased in the past 10 days.

Delete all remarketing campaigns

QUESTION 90
Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

Advertiser bid

Estimated Action Rates

Relevance

Frequency

Ad Quality

Quality Ranking

Conversion Rate Ranking